Tinashe is giving fans the opportunity to match her freak with her new merchandise drop. The R&B singer extends the momentum of her “Nasty” single with a capsule collection with branded items on-theme with the viral track.
The merch capsule includes a foil-wrapped latex condom, instructing buyers to “provide to those with good technique,” referencing the cheeky song lyrics. Additional items include a “Nasty” hockey jersey, “Match My Freak” tank tops, boxers, socks, pendants, towels, t-shirts, hoodies, and more.
Prices begin at $4 for a temporary tattoo and go up to $75 for the jersey.
“For me, I’m riding it until the wheels fall off,” detailed Tinashe to Zane Lowe on Apple Music 1 earlier this month. “This is what you do all of this for, you hope for these types of moments.”
She continued, “It’s beyond being precious about it and being overly cautious or overthinking, ‘Oh my God, I don’t want to be too overexposed. I don’t want to celebrate the wins, I got to stay focused on…’ I mean, the artistry is there and that’s happening regardless. Like I said, this full album’s coming out and people are going to see that this isn’t just a one-off thing. This isn’t a fluke. There’s continued music. There’s music videos coming out. There’s performances. We’re just going to keep going, but at the same time, this moment is also so impactful. Why not just have fun and go hard?”
The 31-year-old singer released “Nasty” in April. Following a boost from a viral meme, which edited the track into a video featuring TikTok user Nates.Vibes, the song debuted on the Billboard Hot 100 chart on June 15. Last week, along with a co-sign from Janet Jackson, it climbed to No. 69 on Billboard‘s Hot 100, jumping 21 spots.
Tinashe also updated “Nasty” with five official remixes of the dance-ready track on the Match My Freak EP, including a ChopNotSlop version from OG Ron C and DJ Candlestick, and the “Match My Speed” Jersey Club take with UNIIQU3.
Check out the Match My Freak EP below and get “Nasty” merchandise on the official website.
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